Google Ads
Google Ads are a type of Pay per Click (PPC) advertising. Strategic, well optimised Google Ads are an invaluable marketing channel. Whether you’d like help setting up your account, or you’d like me to manage or review a complex mix of campaigns, I can help you with your Google Ads. Drive traffic, get more leads, and increase revenue.
1
Account Set up & Management
How your account is set up and structured is paramount. Correct use of Ad Groups and Campaigns allows you to manage keywords and budgets effectively. Get off to the right start by making use of my expertise. I will give you the tools you need to run the ads yourself.
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Need more support? No problem. When I manage your Google Ads account I will perform regular performance checks and account optimisations. It will be as efficient as possible, getting you the most performance for your budget.
2
Advanced Optimisations
The key to affordable performance is an optimised account. Manage your keyword match types, your negative keyword list, and remove any non-performers. Ensure you are using every asset available to you.
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Are you using bid adjustments? Spend your budget on people most likely to convert – those who have been researching your industry or location.
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Focus on conversion value and smart bidding strategies to maximise revenue. Not sure where to start? Contact me today to talk about your Google Ads Account.
3
Expert Strategies
Multiple campaigns need special management. Make use of portfolio bid strategies to share budgets and effectively manage multiple campaigns. Use custom ad insertions to increase the relevancy of your ads – include specific locations, countdowns, or even the searches that triggered the ad. Use customer match lists and audience segments for optimum performance.
I have been working with Google Ads for over a decade, and would love to bring that expertise to your account.