top of page

Marketing Consultancy

Never enough time? Too busy with the day to day to worry about your website or have the time to look into your marketing channels properly? I am here to help!

​

I understand that you’re looking to have problems solved, not add more complexity. At the start of every project we will have a thorough chat so that I know exactly what you’re looking for. We will touch base regularly through the project (absolutely no hidden fees!) and once we’re finished we’ll have a follow up to make sure you’re happy.

​

Example projects undertaken for small and medium businesses:

​

  • Website creation, re-design, improvements and training.

  • Online store builds and re-designs with Shopify and WooCommerce

  • Setting up Google Ads, or optimising and running an existing account.

  • One-off SEO projects; bringing the website up to the first page of search results for key terms, and leaving the site owner with enough know how to keep it there. No retainers.

  • Ongoing SEO projects for large online stores.

  • Reviewing Email Marketing channels, and providing ongoing content for emails and multivariate tests to improve performance.

  • Setting up of Social Media Ads, and setting and reviewing performance goals.

​

​

​

One-off Project or Ongoing Support?

How you want to use your marketing consultancy is entirely up to you. If you’re looking for a one-off project we will ensure you have all the information you need for it to run in the future without me there.

​

If you’d like ongoing support, we will talk frequently so there is complete transparency over what I’m working on and how well the projects are performing.

​

Whatever the reason is that you reached out for marketing consultancy – whether that’s to increase your reach, revenue, or to consolidate your brand, we will make sure that goal is achieved.

What the are Benefits of Hiring a Marketing Consultant?

There are alternatives to hiring a marketing consultant – this could be hiring specialist marketing staff, or educating yourself as best as possible using the Internet and other educational resources. Either of these methods can be expensive on time or your budget. Marketing consultants have three key advantages:​

  • Expertise: Consultants bring specialized knowledge and fresh perspectives.Speed: Organisations can hire consultants quickly, getting work completed within days or weeks.

  • Cost-Effective: Hiring a consultant is often more affordable than maintaining an in-house marketing team.

  • Objective Insights: They provide unbiased assessments and solutions.

On Track Support HR Consultancy

”Jess took her time to explain to us how our business could reach more people and make a more powerful impact once it was found. She has a natural way of communicating in language that we could relate to and gave us the know-how to go forward.  This was a far more effective way of learning than reading numerous articles, as we were able to ask questions relevant to our organisation target audience and style.

​

As with all small business owners, we have our areas of expertise, but we do not claim to be marketing experts, nor do we wish to be!  We highly recommend Culm Valley Marketing as the most effective way of promoting your business so that you can get on with doing what you do best.”

​

– Nicola Green, On Track Support HR Consultancy

What is a Marketing Consultant?

​

A marketing consultant is a professional hired temporarily by an organisation to enhance its marketing efforts. Marketing consultants provide valuable insights, recommendations, and strategies to improve the company’s marketing performance, increasing revenue. Let’s delve into the specifics:

​​

  1. Growth Strategies:

    • Consultants create growth strategies tailored to the business context.

    • These strategies usually involve optimising existing channels, including the type of content and how it is used across marketing channels. They can also advise on expanding into new markets if appropriate.

  2. Improving Conversion Rates

    • Consultants focus on improving customer interactions and satisfaction – if you can improve the conversion rates, then you know that increasing traffic to your site will reliably improve sales.

  3. Reviewing Existing Strategies:

    • Consultants assess the effectiveness of current digital marketing efforts. They identify areas for improvement, ensuring optimal resource allocation.

  4. Developing New Marketing Campaigns:

    • Consultants create fresh, targeted campaigns for digital platforms. These campaigns may include social media, email marketing, content creation, and more.

  5. SEO Implementation:

    • Consultants use search engine optimisation (SEO) techniques to improve visibility. They analyse keywords, optimise content, and enhance website rankings.

  6. Data Analytics and Progress Tracking:

    • Consultants monitor data analytics to gauge campaign success. Regular tracking ensures adjustments are made as needed, and budget isn’t wasted.

  7. Brand Awareness Building:

    • Through digital channels, consultants help establish and strengthen brand awareness. They craft compelling narratives and engage with the audience.

  8. Market Research and Trend Identification:

    • Consultants conduct thorough market research to identify trends. This informs strategic decisions and keeps the business competitive.

  9. Updating Existing Campaigns:

    • Consultants adapt existing marketing materials for digital platforms. They ensure consistency across channels.

  10. Content Planning across Socials, Email, Web, and other Marketing Channels:

    • Consultants plan and create content that is complementary across channels; engaging posts drive audience interaction.

  11. Process Improvement

    • Marketing consultants contribute to process streamlining – simplifying existing processes to increase revenue and improve brand image. This might be the bringing in of yearly content plans, more integrated messaging across campaigns, or simply providing processes to prevent mistakes in outgoing messaging.

  12. Exploring Marketing Channels:

    • They research various online platforms to determine the best fit for the business. This includes paid advertising, influencer collaborations, and more.

​

​

bottom of page